Built upon your organization's vision and positioning, your brand strategy will serve as both a roadmap and a galvanizing force for your organization's future.
Whether naming (or renaming) your organization or a product/service, your name should be evocative and stand the test of time. If desired, your name can even be trademarked.
Your logo is a visual shorthand for your brand and one of its most recognizable assets. A logo must capture your company's essence and captivate customers.
A logo doesn't live in isolation, but should be part of a unified, distinctive visual system that includes color schemes, imagery (photographs, illustrations, and icons), and typefaces.
From taglines to web copy to organization summaries, brand communication needs to create interest in your organization and resonate in your customers' minds.
For many of your customers, your website will be the first point of interaction with your organization. To make the best impression, your site has to efficiently educate and enthrall users.
Just about anything that your customers can see and touch, from business cards to giveaway items, needs to convey your brand's promise and energy.